About Justin

Finance leader.
Systems builder.
Problem solver.

I help businesses build finance functions that are smarter, automated and built to scale.

My mission is simple: turn complex financial data into trusted insights and systems that drive better decisions.

15+ Years

Finance & commercial experience

£50m+

Business responsibility

KPMG

Consulting background

Fractional CFO

Strategic finance leadership

Justin Colver

My Experience

Experience spanning finance, systems and commercial strategy

From early-stage SaaS to global brands, I combine commercial finance expertise with systems thinking to deliver clarity, insight and scalable operations.

SAAS BUSINESS

Current

Fast-growing edtech saas business, preparing for Series A

Finance

Cashflow forecasting & runway modelling
Driver-based P&L forecasting
Revenue recognition & deferred revenue modelling
Scenario planning & growth modelling

Commercial

CAC, LTV & unit economics
Retention, churn & expansion analysis
KPI dashboard design

Systems

Custom finance systems & automation
Data architecture
Process automation

THE THINKING TRAVELLER

Private equity-backed (Piper) luxury travel company with £60m turnover and c.70 employees. Reporting to the CFO, one direct report and partnering closely with the CEO and senior leadership team.

Key Responsibilities

FP&A & strategic planning
Commercial finance partnering
Executive reporting & board packs
Pricing & profitability analysis
Finance systems development

Key Achievements

Built company-wide BI platform
Designed villa profitability engine
Developed integrated planning models
Created single source of truth reporting
Improved budgeting & forecasting processes

BIRDS EYE UK

Commercial finance business partner to Sales and Marketing teams, supporting pricing, promotional investment, customer negotiations and commercial decision-making across major UK retailers.

Key Responsibilities

Pricing & promotions analysis
Customer business planning
Forecasting & performance reporting
Commercial decision support
Category & customer profitability

KPMG

Worked on a range of finance transformation projects across retail, energy and pharmaceutical clients, helping finance functions improve reporting, planning, processes and systems.